Hipstamatic and fashion photographer Chiun-Kai Shih debut Made in America FreePak at New York Fashion Week
Sounds like a fun collaboration.
Here’s a press release on this:
Hipstamatic today announced it has partnered with fashion icon and photographer, Chiun-Kai Shih, to create the Made in America FreePak, a limited edition lens and case, just in time for New York Fashion Week.
Inspired by this season’s aesthetic, the Made in America FreePak lets users effortlessly snap pictures with a reinvented look of classic beauty…. From February 8th-16th, users can download this fashion-inspired must-have lens and case for free. Beginning on February 17th, Hipstamatic will add two films, and the Made in America HipstaPak (lens, case, and two films) will go on sale for $0.99.
“A melting pot of people and ideas, America is a place where people have the freedom to create. We hope the Americana lens encourages Hipstamatic users to capture their own journeys, redefining what it means to live in America” said Lucas Buick, founder of Hipstamatic. “This year, we’re urging people to put their own spin on ‘Americana,’ and inspire others through visual storytelling.”
Curated Fashion Showcase, New York City
To celebrate the collaboration, Hipstamatic and Shih have given nine designers early access to the Americana lens to capture their journeys through New York Fashion Week, culminating in a curated fashion showcase on February 16, 2012, at a gallery in New York City.
“America is made up of millions of voices, visions, and ideas,” said Shih. “I wanted to create a lens with Hipstamatic and a showcase for the raw talent that survives and thrives as part of the American dream.”
The following designers will each have several Hipstamatic prints shot with the Americana lens on display: 3X1 Made Here Jeans, BILLYKIRK, Cole Haan Robert Geller, Saturday Surf NYC, Steven Alan, Read’s Clothing Project, Title of Work, and 16 sur 20.
